ABOOT ME
If you haven’t already guessed, I’m from Canada. My clients and I laugh all the time aboot (damn it!) a.b.o.u.t how Canadians say that word. I wouldn’t have it any other way.
Having fun is a huge part of working one-to-one with me. Hell, we’re solo entrepreneurs. If we can’t inject some laughs into running our own business, why bother?
My Motto:
But don’t think because we’re snort laughing, you don’t get down to the business of learning how to write copy that sounds like you and vibes with your audience.
You’ll learn pretty quickly, when you work with me, my least favourite words are should and have to. They sound like rules.
I. Don’t. Like. Rules. They pen you in and influence (not in a good way) how you use your voice when you write.
Can’t say I’ve ever remembered anyone because they played it safe.
I’ve worked for multinationals such as American Express and Bank of Nova Scotia, nonprofits and with other solo entrepreneurs.
My two cents?
As solo entrepreneurs, we have the freedom to choose how we say stuff.
Why waste it?
That’s why I use my 10+ years in the copywriting biz to help you kickstart your voice, so you can start writing copy that makes your ideal client choose you.
Talk soon,
PS-Don’t hate on me when you see me rocking a tan in our Zoom sessions. It’s a side effect of saying buh-bye to Canadian winters 15+ years ago and hellooo to living in Spain.
What's a voice & copy kickstarter?
and other stuff ya gotta know
As far as I know, I’m the only one who’s laid claim to that title. Fine by me.
I’ve no problem saying I’m the one who:
- breaks down the barriers to sounding like you — and nobody else
- helps you define and refine your written personality
- gives you the tools to fire up your voice and transform your copy
Itchy. I can’t think of a better way to describe it. Once you scratch that itch, and start saying it the way you want, there’s no ointment* powerful enough to stop it. You’ll be tripping over your feet to get back to your desk and write it down.
*Sorry for using the word ointment. It gives me the hibby jibbies too.
Simple — I don’t like the words have to or should. They sound like rules. You’re a solo entrepreneur. Taking risks is what you do. So why play by the “rules” when you write copy?
I have to use these words because I’m in the ____ industry. Ah, no ya don’t!
I should sound like this, so people take me seriously. Seriously?
- True Voice Kickstart
Perfect for: Entrepreneurs who are tired of playing it safe and ready to write with confidence, clarity, and an unmistakable voice that actually sounds like them—including when AI is doing the heavy lifting.
It’s the full package that gives you everything (6 one-to-one sessions, AI training that actually sounds like you, real-time feedback, customized style guide, and a fail-proof system)—because if you’re done playing small with your words, this is how you make them pack a punch. Perfect for: Entrepreneurs who feel stuck in indecision and need a no-nonsense, strategic conversation to clarify their voice and move forward with confidence.
It’s a straight-to-the-point 60-minute session where we pinpoint what’s holding your writing back and give you the first steps to finding your voice—perfect when you need clarity on where to start.
Two words — purple bra.
A client showed up rocking a purple bra (and nothing else on top). She’d just finished working out and had zero time to change. She told me at the start of the session, “If there’s any place where I can be comfortable being me, it’s in session with you”.
5 Questions That'll Change Your Copy
Still overthinking, overediting, and missing the mark? Get THE 5 questions that’ll slap your doubt upside the head to reveal what’s holding you back—plus grab instant fixes to finally write like YOU.