If you ever read the word empower in one of my emails, go right ahead and unsubscribe. I’m serious. I pride myself on being 99.9% BUZZWORD free. Or, as one of my clients calls it: writing without the BULLSHIT BINGO WORDS. Why not 100%? Because it’s impossible. Copywriter or not. Even bleach only kills 99.9% of the …
I’m gonna start with a joke that’s sooooo bad, only a dad could think it’s funny. But listen first, and then decide what you want to throw at me. Cuz it’s gonna be terrible. But I promise — it’s useful. Joke setup: solo entrepreneur (SE) trying to talk to ideal client (IC) Knock Knock (SE) Who’s there? (IC) I …
I’ll admit it. Sometimes I’m not too quick on the uptake with Gen Z hashtags and slang. And you know I love me some slang. I’m old school and use classics like — biatch. I love the word so much, it’s front and centre in my Instagram post on proofreading without ugly crying. So when …
